Saved by Matthew Giampetroni
LVMH and the Luxury Strategy
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
amazon.com
Each year, new products account for approximately 15 % of LVMH sales, and some of them enjoy operating margins of up to 47 % . (For a list of the company’s brands, see the exhibit “The House of Arnault.”) What makes these statistics all the more remarkable is that many of these products at first appear utterly outlandish—a kidney-shaped handbag... See more
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
According to Fiske and Silverstein the three kinds of “new luxury” share certain common traits, which set them apart from old luxury. Whereas old luxury goods were based on status, class and exclusivity, a new luxury philosophy inspires consumers to forge stronger emotional ties to the products and brands. Companies engage consumers and reap the... See more
Fabian Faurholt Csaba • Redefining luxury: A review essay
2026: The Great Luxury Reset - 7 truths confirmed byMcKinsey & Company#StateofFashion2026,The Business of Fashion, and my week at#BofVOICES
Truth 1
#Luxuryisn’t in demand crisis — it’s in a belief crisis.
Prices up +32% since 2019.
Perceived quality down –18%.
61% say brands “don’t justify their price.” (The Business of FashionxLyst)
Hermèsis perhaps the... See more
Truth 1
#Luxuryisn’t in demand crisis — it’s in a belief crisis.
Prices up +32% since 2019.
Perceived quality down –18%.
61% say brands “don’t justify their price.” (The Business of FashionxLyst)
Hermèsis perhaps the... See more