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Why Do So Many Brands Change Their Logos and Look Like Everyone Else?
Radek Sienkiewiczvelvetshark.com
A logo, brand mark or brand icon is a deceptively simple device. It employs a combination of shapes, colours, symbols and sometimes letters or words in a simple design that symbolizes the values, quality and promise offered by the manufacturers of a product or service.
Catharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
Brands of the World™ | Download vector logos and logotypes
brandsoftheworld.com