Fragments Nº21: Doing The Lambeth Walk

For every new subway ad featuring an online pharmacy and a nice monstera plant, there was a new pop-up skate shop soaking up the runoff of Supreme teens. HSWLD on Delancey, a dozen others lost to memory… Online, I browsed IJJI and v.soon and Anti-Social Social Club on my friend’s Tiny Clothing Stores Are.na channel, this selection a mere trickle of

... See more

What interested me was the way that different subcultures and brands were feeding off one another. Lifestyle brands and DTC needed to draw on these subcultural elements—they needed to be the products people buy in order to participate. And in the other direction, product imagery was beginning to play an important role in subcultural formation. In m

... See more

Sartorial weirdness is luxury as affirmation of power - the power of luxury as an aesthetic system and also the power of individual designers within the industry.

We are a collector, a museum, and a gallery. We create educational content. We’re also an auction house and an exchange rolled into one. I think if you had to recreate something for our generation, you have to rethink what that looks like and combine the pieces of what works in the world to create a new thing.

The idea of being “in” is an economy in itself: streetwear drops, exclusive social clubs, and now, as we’ve seen, viral consumer social products, which we’ll be focusing on for this piece.

“We should not forget that maybe not everybody only wants a camel cashmere turtleneck,” Olivier Rousteing remarked. Beyond the cyclical nature of fashion, Rousteing’s observation captured a mash-up of trends that has been solidifying into a durable aesthetic.