2025 is shaping up to be geopolitically unsettling, and I think the last thing people want to see from fashion brands is aggression, displays of excessive wealth, and elitism (too many ultra-rich individuals are getting involved in people's lives). None of these evoke a positive mood. If we look around to see who is truly "reading the... See more

What interested me was the way that different subcultures and brands were feeding off one another. Lifestyle brands and DTC needed to draw on these subcultural elements—they needed to be the products people buy in order to participate. And in the other direction, product imagery was beginning to play an important role in subcultural formation. In

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