Attention has become a currency. Every platform, ad, and algorithm is designed to compete for it. Not just to catch our eye, but to keep it. And they’re really, really good at it.

If you aren’t getting people’s attention, you disappear and don’t matter anymore, so you feed the abundance with your own posts, keeping the cycle going (unless you’re smart enough not to care anymore, but who are those people?). Most of us just keep adding to the abundance, while trying to get attention – the most valuable commodity today.