Luxury is no longer about simply reviving heritage codes of the past, but rather it’s a dream space. Status is therefore found in radical solutions and ground-breaking projects.

Haider Ackermann sharpened the TOM FORD blade without blunting its impact.I’ve always loved TOM FORD FASHION. Slipping on a Tuxedo from the brand is one of life’s great pleasures. (I should know, I had one for my wedding). It conspicuously deploys everything that the brand is—sex, seduction, power, and no small measure of wealth. Beauty,... See more

2026: The Great Luxury Reset - 7 truths confirmed byMcKinsey & Company#StateofFashion2026,The Business of Fashion, and my week at#BofVOICES

Truth 1

#Luxuryisn’t in demand crisis — it’s in a belief crisis.

Prices up +32% since 2019.

Perceived quality down –18%.

61% say brands “don’t justify their price.” (The Business of FashionxLyst)

Hermèsis perhaps the... See more