Louis Grenier Case Study | Liam Curley
liamcurley.co.uk
Louis Grenier Case Study | Liam Curley
being different for the sake of being different is a fool’s errand. Instead, you must find a way to make that difference meaningful to your segment—a compelling reason to be picked that’s been overlooked by alternatives. This is where you may find new market space, and this is how you can win as an underdog.