Saved by Sam Blumenthal
Livestreaming monetisation models
Tencent, Bilibili, and Kuaishou all rely heavily on “value-added services”—things like micropayments and subscriptions and virtual currencies. More Western companies will turn to VAS, particularly if Apple and Google reduce the 30% tax they take on every digital economy. Already, Discord and Clubhouse have eschewed ads and Facebook, Snap, and Amazo... See more
Rex Woodbury • 5 Lessons from China's Internet Companies
Buying from livestreaming or from e-commerce - who is the dumb one?
Lillian Li • Internet and the murmurs of post-modernity in China
In livestreaming e-commerce, however, AI hosts are still new players, according to experts from e-commerce platform Alibaba.
China Daily • AI hosts fuel China's livestream shopping boom
For The New Optimists, livestreaming will continue to be a dominant shopping option. Why? This is a highly social, on-the-go group, and livestream allows them to interact and shop virtually anywhere. This form of conversational commerce is mainstream in China (livestream shopping generated $4.4bn in sales in 2018), Japan, Southeast Asia and South K... See more
Andrea Bell • CCC - Home
