Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

Experimental innovators like Rock, Brin and Page, Bezos, and Beethoven don’t analyze new ideas too much too soon, try to hit narrow targets on unknown horizons, or put their hopes into one big bet. Instead of trying to develop elaborate plans to predict the success of their endeavors, they do things to discover what they should do. They have all at

what University of Chicago economist David Galenson has dubbed “experimental innovators.”