Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

Breakthrough ideas have traditionally been difficult to manage for two reasons: 1) innovative ideas fail far more than they succeed, and 2) innovative ideas are always controversial before they succeed. If everyone could instantly understand them, they wouldn’t be innovative.

In this book, you'll hear the founders' stories in their own words. Here, I want to share some of the patterns I noticed. When you're interviewing a series of famous startup founders, you can't help trying to see if there is some special quality they all have in common that made them succeed. What surprised me most was how unsure the founders seeme

As I was struggling to make sense of Kirk’s story, I stumbled across a new business book that had been making waves. It was titled Little Bets, and it was written by a former venture capitalist named Peter Sims.2 When Sims studied a variety of successful innovators, from Steve Jobs to Chris Rock to Frank Gehry, as well as innovative companies, such

In all the excitement, it’s easy to forget that there’s often a huge difference between an interesting idea and a solid business.

most successful entrepreneurs don’t begin with brilliant ideas—they discover them.