It’s your publicist. Move over, CNN. LinkedIn lets you showcase your expertise and express your point of view. Through the way you write your summary to the content you share in your activity feed, the groups you join, and the conversations you have, you can tell people who you are and what you believe.

on LinkedIn, you’re reaching people under the company profile and usually with a business context. Career advice, personal development, industry-specific knowledge and observations, leadership lessons, management mantras, work/life balance. Those are examples of the content that works well on LinkedIn.