Liam Moroney on LinkedIn: The standard content marketing strategy has declined so much in efficacy… | 46 comments
Liam Moroneylinkedin.com
Liam Moroney on LinkedIn: The standard content marketing strategy has declined so much in efficacy… | 46 comments
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff comes... See more
David Heinemeier Hansson • You can either buy attention or earn it
- The content was distinctive. Great marketing begins with great content. These pieces were unique and conversational. In all three cases, nothing had ever been written like these posts. I took personal risks with this content, too—taking a stand, trying a new format, providing intense personal disclosure.