Liam Moroney on LinkedIn: The standard content marketing strategy has declined so much in efficacy… | 46 comments
Liam Moroneylinkedin.com
Liam Moroney on LinkedIn: The standard content marketing strategy has declined so much in efficacy… | 46 comments
Why this breaks most brand strategy
Brands continue to talk about audiences, engagement, conversation, authenticity, and community as if these are the mechanisms that determine performance on social platforms, when in reality they are descriptive labels applied after outcomes have already been produced. In post-social environments, content does not... See more
Brands continue to talk about audiences, engagement, conversation, authenticity, and community as if these are the mechanisms that determine performance on social platforms, when in reality they are descriptive labels applied after outcomes have already been produced. In post-social environments, content does not... See more
Post-Social: Why Most Brand Strategy Is Written for the Wrong Machine
You’ve cut through the noise to show why creators work so well: they’re not just content machines, they’re memory-building systems. It’s not about “influence” - it’s about encoding familiarity, emotion and trust in a way traditional media just can’t match.
THIS WAS NOT WRITTEN BY CHATGPT....chasing LinkedIn impressions is probably about to ruin your personal brand & brand marketingI spend a lot of time thinking about the next big content/marketing shiftIt’s the most important question in marketing - alwaysBeing early brings real rewards.In 2015, I started creating social content as a CEO (back when... See more