Let Us Entertain Them: Why Fame Matters
The dream is that with public relations, with hype, with promotion, with distribution, with ad buys, with influence marketing, with content marketing, and with a little bit of spam . . . the dream is that it will become the “it” thing, and everyone will want it. It will be popular precisely because it’s popular. But you’re not fooled by this. Sure,
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Sure, a television show or movie can still make you a star. But advertising campaigns make stars generationally rich—and developing one’s own brand can make them fuck-you money
The Tao of Shemarya
Along with the collection being heavily discounted, the brand also launched a “Bloopers” campaign to the tune of “we’re gonna own our oops!” It's smart. Fun too. A real pat-on-the-back moment. A friend of mine—not a brand person, but a big Set Active fan—shared the campaign with me. Our conversation brought to mind an idea I’ve been playing around
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