Do Not Confuse Strategy With Tactics The last thing we want to point out here is the misunderstanding content marketers (and the companies who hire them) have between “strategy” and “tactics.” To put it simply: Strategy = Which direction are you facing (are you going North or are you going South)? Tactics = Once you know which direction you’re

Qualities of great strategy: p roblem-oriented: clearly identifies the problem; i nsight-driven: rooted in insights, both quantitative and qualitative; actionable: outlines concrete actions/investments that will solve this problem; focused: has a small number of high-leverage bets; cohesive: create a clear path from the problem to the solution.