added by Jason Badeaux · updated 2y ago
Lessons from Tesla’s Approach to Innovation
- Tesla’s innovation strategy — which focuses on transforming the auto industry as a whole — offers enduring lessons for any innovator, especially in terms of how to win support for an idea and how to bring new technologies to market.
from Lessons from Tesla’s Approach to Innovation by Jeff Dyer
Jason Badeaux added 2y ago
- He also uses what we call “impression amplifiers” to get stakeholders on board. For example, when Musk stands on stage and reveals the Cybertruck, he doesn’t just talk about the new idea, he materializes it, putting it into physical form to convince skeptics (he also did this when he parked a Space X rocket in front of the National Air and Space Mu... See more
from Lessons from Tesla’s Approach to Innovation by Jeff Dyer
Jason Badeaux added 2y ago
- The core strategy has unique elements at each level of the ecosystem: overturning the core product architecture, positioning themselves in key bottleneck components, and resolving system-level limitations that slow the adoption of the technology. At the same time, they have applied an effective approach to build their innovation capital so they can... See more
from Lessons from Tesla’s Approach to Innovation by Jeff Dyer
Jason Badeaux added 2y ago
- In our view, efforts like the Cybertruck aren’t really about making money; they are about getting attention and proving that Tesla is one of the world’s most innovative companies, specifically for the purpose of building Tesla’s ability to win support from stakeholders — what we call innovation capital.
from Lessons from Tesla’s Approach to Innovation by Jeff Dyer
Jason Badeaux added 2y ago