Saved by Jason Badeaux
Lessons from Tesla’s Approach to Innovation
Tesla took the culture from Entrenchment to Tension by introducing the right kind of pain. They may have talked a good game about replacing fossil fuels with sustainable energy, but what really won them the market was a legion of early adopters who wanted to see themselves as stewards of the future by way of technology.
They created a new dichotomy
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There are at least two models for doing innovation on a really, really ambitious scale. I call them The Paladin and The Dark Knight. The Paladin model takes something that is extremely popular and tries to make it profitable. Elon Musk is taking popular, supported ideas like solar power and electric cars and trying to actually make them feasible.
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