Saved by Jason Badeaux
All Our Patent Are Belong To You | Tesla
Tesla took the culture from Entrenchment to Tension by introducing the right kind of pain. They may have talked a good game about replacing fossil fuels with sustainable energy, but what really won them the market was a legion of early adopters who wanted to see themselves as stewards of the future by way of technology.
They created a new dichotomy
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Keely Adler added
Prior to the emissions scandal, the engineering team at Volkswagen lived in fear of being unable to meet tough innovation deadlines, while the people at Tesla were aspiring to become the company that would change the world.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Create stunning solar roofs with seamlessly integrated battery storage
Expand the electric vehicle product line to address all major segments
Develop a self-driving capability that is 10X safer than manual via massive fleet learning
Enable your car to make money for you when you aren't using it
Master Plan, Part Deux
sari added
In late 2003, just as GM began reclaiming and crushing its fleet of EV1s, the tzero came to the attention of two American technology entrepreneurs and car enthusiasts, Martin Eberhard and Elon Musk. Impressed by the tzero’s performance, and angered by the demise of the EV1, both men separately urged Cocconi and Gage to put the tzero into production
... See moreTom Standage • A Brief History of Motion: From the Wheel, to the Car, to What Comes Next
you.” Eberhard then thanked some of the key engineers and called out their efforts in public. Many of the engineers had been pulling all-nighters on a regular basis and Eberhard’s show boosted morale. “We were all working ourselves to the point of exhaustion,” said David Vespremi, a former Tesla spokesman. “Then came this profound moment where we w
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