Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

the PLF process is all about creating a connection and a conversation with your prospects, communicating in a way that builds a relationship.

I’m a big fan of overdelivering on my promises. This is something I plan out in advance. When I’m designing a new offer, I will actually hold back on some bonus items. I won’t put them in the offer, nor will I talk about them during the sale. Then, sometime after the purchase, I will surprise my clients with the extra bonuses. Even the most grizzle

After coaching literally thousands of entrepreneurs, one of the biggest mistakes I’ve seen people make is creating products and services that they want to sell (or that they think people should have) instead of creating offers that people want to buy. Now, make no mistake; many times what people want isn’t what they need. In other words, if someone

You see, even though I had never taught the material before, I did a great job teaching it—but it wasn’t because I’m a natural-born teacher about launches. It was because I let my students guide the process. I continually asked them, both on the calls and in the surveys before each call, what they needed to know. What wasn’t clear in the material I

Bottom line, a huge increase in orders over your normal rate will scare your merchant account provider. I’ve personally run into this several times, both with my merchant accounts and with PayPal.

AN ADVANCED OPEN CART SEQUENCE If you wanted to use some of the ideas above to build out a more robust Open Cart Sequence, your five-day sequence might look something like this: Day 1 (Launch Day): This will be unchanged from Day 1 of the basic Open Cart outlined above. You should send two emails + social media. The first email is the one that open

All-Access Page—This is a page where I’ll put all of my Prelaunch Content. It makes everything super-accessible. If I’m doing a JV Launch (see Chapter 10), then I’ll let my JV partners send their people direct to this page with no opt-in required. Additional PLC Video—I’ll sometimes add a fourth PLC video that teaches a small, bite-size piece of co

ADVANCED OPEN CART STRATEGIES

Here’s the bare minimum Open Cart sequence: Day 1 (Launch Day): Two emails + social media. The first email is the one that opens the cart (see the email above), and the second one, about four hours later, lets your list know that everything is up and running and you’re open for business. Day 2: One email + social media. This is the day after Launch