1. Lore is anti-marketing 2. Lore is inner psyche-management 3. Lore is born-baroque imaginative irony 4. Lore is Posture, Narrative, Behavior (PNB) triad molecules 5. Lore is narrative territory catalyzed by shaky epistemologies 6. Lore is about circumstances you manage, not problems you “solve” 7. Lore is epic-orthogonal everyday life habits

Lorecraft is how you design and manage organizations where all the dull and boring stuff is increasingly being automated away, and what’s left of management and leadership functions is increasingly just the interesting and hard to automate stuff. This is the hypothesis of lorecraft as a genuinely new managerial capability.

Arguably, lorecraft is the first truly internet-native school of management and organizational thinking, though I’m sure it won’t be the last.