Explore the content you need to share with them to fully answer their questions.

Be sure to keep your eyes on the prize. The reason you are doing this is because all the best opportunities go to KPIs. As a KPI, you will have more fun, make more money and enjoy more recognition. If you don’t become a KPI, you will get stuck chasing revenue, spend too much time searching for (half decent) opportunities and forever feel

Make a list of your skills and talents and see if you can join them up to see the

Some products are designed to build a relationship. Some products are designed to educate. Some products are designed to implement an idea. All products are based upon your insights.

The competitive advantage is in thinking expansively, connecting with the right people and spotting fresh opportunities.

Articulate the problem and how you noticed it: You have seen a real problem and you are calling attention to it. Richard Branson tells the story about how he was stranded in an airport and wondered if there was a better way to run an airline. Extrapolate on the impact of the problem: You know that this problem impacts more areas of life than one

After a short, sharp exchange I said to him ‘You’re not in the boat sales business you’re in the boat ownership business’. He instantly got it: his business shouldn’t be built around a single transaction, his business should be built around the entire experience of owning a boat.

There must be a way to lose: If you can’t lose the game,

We live in a digital age where it’s actually cheaper to think globally than locally – setting up a fashion store online is much cheaper than a fixed location retail store.