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Brands, agencies, and third-party sellers are pumping investment into Amazon Advertising. Targeting shoppers with ads on Amazon allows sellers to reach potential customers when they are ready to buy, and it’s a strategy most sellers employ already; 75% of sellers (first-party (1P), third-party (3P) and agency) use at least one type of Amazon pay-pe... See more

Not all ad dollars are equal. While an Amazon seller’s advertising success will obviously vary based on the product they sell and their ad budget, some ads and ad strategies do reveal higher return on ad spend: sponsored brands, close and loose match ad targeting, pricing within the $21-30 range, and implementing a fixed bidding strategy (depending... See more

Current events and an accelerated consumer shift to ecommerce are fueling Amazon’s growth in a highly competitive market. As consumers turned to online stores (and Amazon in particular) for their everyday essentials during the COVID-19 pandemic, brands and retailers followed with a greater ecommerce presence and competition for shoppers’ dollars. A... See more