Keeping Up with the Gen Zs

It happens through integration of social components into the traditional online shopping process.

Gen Zs reject the sterile, constrained online identities encouraged by older social platforms in favor of more customized forms of online expression.

Flexible digital identities. Gen Zers are online constantly but have different preferences across platforms/friend groups about how they want to “show up” digitally. The rise of “Finsta” accounts is one good example of this. Companies like Facemoji already help users create social content using a curated digital avatar — we’re excited to see what e... See more

When you account for the fact that Gen Z is now the largest generation in the U.S., small-scale behavior changes compound into macro-sized cultural shifts.