And the movement toward environmentally conscious consumer products means they may be more interested in trying a refillable concentrate model, similar to those from Blueland and other brands, which reduces single-use plastic waste and is more efficient for shipping.

Returnity is solving for the increased focus on circular shipping models, consumer attention to sustainability, and brands sensitivity to a differentiated customer experience. We will displace the use of over 1 million cardboard boxes and poly mailer bags in 2019 — and 10 million+ in 2020.

Switching from cardboard and poly mailer bags to reusable packaging leads to a significant reduction in natural resource consumption. More fundamentally, it helps reinforce the necessary move away from a single-use to a circular economy.