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The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand
J.J. Peterson • The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand
Brand is why you care about your relationship with a company (c/o Phil Chang).
Brand strategy is the practice of building that relationship through a system of values that imprint themselves throughout the entire business–visual identity, customer interactions, corporate culture.
branding attached from the outside, most often from customer experiences, advertising, corporate trust, and customer relationships.
Idris Mootee • 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
Use design to encourage trust.