Usability shouldn’t always be the main consideration. If we don’t need people to perform a specific task and just want to encourage them to play, high usability can actually stifle exploration. That’s why the most popular games are also the hardest to figure out. Kids also love apps and websites that actually score very low in usability. Why?

The point is, it’s not productive to ask questions like “Do most people like pull-down menus?” The right kind of question to ask is “Does this pull-down, with these items and this wording in this context on this page create a good experience for most people who are likely to use this site?” And there’s really only one way to answer that kind of