Build an audience All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences. An audience can be your secret weapon. A lot of businesses still spend big bucks to reach people. Every time they want to say something, they dip into their budgets, pull out a huge wad of cash, and place some ads. But this

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“Audio feels like a secret hiding in plain sight. It's leverage on both sides, and it's unbelievably easier to create something that's great in audio. It's also drastically easier to consume.”