Just a moment...
Review the short history of podcasting and you’ll find a few seminal moments. There’s the format’s invention, of course, quickly followed by its official inclusion in the Apple iTunes directory. Then there’s Apple’s 2012 rollout of a standalone podcast app that was featured on the home screen of over a billion iPhones and iPads. Finally, we have th... See more
Simon Owens • Why most podcasters will benefit from the platform wars
Trying to become a popular YouTuber today is much more difficult than it was 10 years ago. We’re seeing the same thing happen in 2020 with podcasts on Apple and Spotify. It’s much harder to start a popular podcast today than it was five years ago. Is it impossible? Certainly not. It’s just worth acknowledging where in the life cycle each platform i
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Podcasting is *not* new audience acquisition. It is *not* top of funnel.Podcasting is close to the BOTTOM of your marketing ecosystem. I'm constantly trying to convince social followers, YouTube viewers, and email subscribers to listen to the podcast!And this screenshot is why. I'm not sharing this screenshot because it's exceptional – I'm sharing ... See more
