Just a moment...
Creator Economy 2.0: What we’ve learned, why it’s hard, and what’s next at andrewchen
andrewchen.com
The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).
Stratechery • Grantland and the (Surprising) Future of Publishing
It’s difficult to create a subscription service to monetize a podcast because there are so many podcasts that deliver lots of great content for free
Nathan Baschez • Journalism, Subscriptions, and Podcasting with Li Jin and Nathan Baschez

A better way to attract and build an audience is to create a world people want to inhabit .
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
That next endeavor that you launch, whether it’s creating handcrafted products for the farmers market, starting a new coffee shop, if you share your story and give people a way to follow your journey, they will. Some will buy your products, others will tell their friends, and still more will cheer you on.
An audience is actually easier to build than... See more
An audience is actually easier to build than... See more