Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making... See more

Why now? * EdTech investments are soaring. *#edutainment is taking over TikTok. *Social media is elevating information above aspiration

Maybe it’s because they’re getting their news on social media, but young Americans are accessing digital content less regularly : 41.5% of 18-30s now view digital news at least once a week (a decline of -7.5 points on last year), while 20.5% read digital magazine content weekly (down -10.5%).

It’s no secret today’s young people prefer searching for recommendations on video apps over text-based search engines. Even the executives at Google know this. SVP Prabhakar Raghavan recently said that according to the company’s internal studies, 40% of young people, when looking for a place for lunch, go first to TikTok or Instagram over Google... See more