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A blog post is a search query. You write to find your tribe; you write so they will know what kind of fascinating things they should route to your inbox. If you follow common wisdom, you will cut exactly the things that will help you find these people.
Henrik Karlsson • A Blog Post Is a Very Long and Complex Search Query to Find Fascinating People and Make Them Route Interesting Stuff to Your Inbox
But if you enjoy writing and want to build a personal brand, position yourself as an authentic voice in your industry, and share your thoughts, stories, opinions, and insights at scale, then do not start a blog. The Online Writing approach was made for you.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
It’s common to think of blogging as “building an audience” , but this can sound negative, self-serving, sleazy and promotional. Instead we can think of blogging as “finding your people” , which sounds much more wholesome, generative and positive.
The truth is that maybe it’s a bit of both - but that increasing your social surface area can have real ... See more
The truth is that maybe it’s a bit of both - but that increasing your social surface area can have real ... See more
tomcritchlow.com • Generating Agency Through Blogging
Writing a blog is nothing like writing for publication. There is no preexisting audience you have to please. The audience is created as a reflection of your curiosity. A blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox.
Advice for a friend who wants to start a blog
The second scenario for starting a blog is the solopreneur, the digital marketer, the fitness coach, the individual who is less concerned with sharing his or her own individual insights and perspectives, and instead wants to use writing as a marketing mechanism for their internet business.