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When your work comes from a place of genuine passion, it resonates with people. If it feels forced, it’s much harder for others to connect with it.
Maria Tangarova • Why is the internet so obsessed with Boys Club?
Your goal should be to create a guide so specific, so comprehensive, so informative, that the moment a reader starts reading what you’ve written, they will immediately 1) bookmark it, 2) share it with someone else, and 3) feel as though they don’t need to go read any other guides, articles, or eBooks on the same topic.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Capture Criteria #1: Does It Inspire Me? Inspiration is one of the most rare and precious experiences in life. It is the essential fuel for doing your best work, yet it’s impossible to call up inspiration on demand. You can Google the answer to a question, but you can’t Google a feeling. There is a way to evoke a sense of inspiration more regularly
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