Your goal should be to create a guide so specific, so comprehensive, so informative, that the moment a reader starts reading what you’ve written, they will immediately 1) bookmark it, 2) share it with someone else, and 3) feel as though they don’t need to go read any other guides, articles, or eBooks on the same topic.

We all need to be inspired. Discover the people, places, events, books, and music that inspire you.

one of the most important assets in your business. 4. A blog allows you to express your voice and personality. Since it's your own site and you don't have a word limit or editorial guidelines to follow, you are free to express your opinions and give your passionate voice free rein. Use your blog to let people know your human side and why you do wha