Make stuff you love and talk about stuff you love and you’ll attract people who love that kind of stuff. It’s that simple.

It’s time to start your own website once you 1) know what it is people want to read about from you, 2) know how you need to position this topic to resonate with your target reader, and 3) already have their attention elsewhere and are ready to move them deeper into your library of content.

one of the most important assets in your business. 4. A blog allows you to express your voice and personality. Since it's your own site and you don't have a word limit or editorial guidelines to follow, you are free to express your opinions and give your passionate voice free rein. Use your blog to let people know your human side and why you do wha