John Scheer on LinkedIn: 🚨 A vibe is not a brand strategy.🚨 I continue to see young brands try… | 11 comments
John Scheerlinkedin.com
John Scheer on LinkedIn: 🚨 A vibe is not a brand strategy.🚨 I continue to see young brands try… | 11 comments
Failed brands manifest in many ways. It stops invoking a spectacular feeling in the minds of stakeholders.
The internal vision becomes blurry, and the company just keeping pace with their competition, playing catch up.
These signs are often covert at inception, with a feeling the profit... See more
instagram.comA final-year student asked me a simple question: What brand model do we use and sell?We don’t. Not in the way they meant. People don’t buy our process. They’re more interested in how we adapt to their challenge.Complexity resists templates. The more layered the company, the more it needs its own rhythm. Structure matters, but there’s rarely a... See more
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The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific. And then, with this knowledge, overdo your brand marketing. Every slice of every interaction ought to reflect the whole.