John Scheer on LinkedIn: 🚨 A vibe is not a brand strategy.🚨 I continue to see young brands try… | 11 comments
John Scheerlinkedin.com
John Scheer on LinkedIn: 🚨 A vibe is not a brand strategy.🚨 I continue to see young brands try… | 11 comments
You need to build your brand around something—not a hundred things.
William Arruda • Digital You: Real Personal Branding in the Virtual Age
Persist and be consistent in your marketing efforts • Customize your services to reflect your personal brand • Deliver your message clearly and quickly • Project credibility • Strike an emotional chord • Create strong user loyalty For small businesses, branding is not about slick advertisements.
Last accessed on • Get Slightly Famous
A final-year student asked me a simple question: What brand model do we use and sell?We don’t. Not in the way they meant. People don’t buy our process. They’re more interested in how we adapt to their challenge.Complexity resists templates. The more layered the company, the more it needs its own rhythm. Structure matters, but there’s rarely a unive... See more
LinkedIn Login, Sign in | LinkedIn
Startups might try to mitigate perceived reputation risk by overly scripting or muzzling their founders. That is thinking about it backwards. The much greater risk lies in stifling a founder’s originality, muting their passion, and depriving the company of its most powerful evangelist. The risks of being bland, boring, or business as usual far outw... See more