John Scheer on LinkedIn: 🚨 A vibe is not a brand strategy.🚨 I continue to see young brands try… | 11 comments
John Scheerlinkedin.com
John Scheer on LinkedIn: 🚨 A vibe is not a brand strategy.🚨 I continue to see young brands try… | 11 comments
Praveen Vaidyanathan on LinkedIn: Brand value isn't created by efficiency via Sir John Hegarty
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Stand Out By Saying What You Stand For
7 min. read
May 16, 2025
I want to pass on a timeless branding principle that freelancers can and should leverage, and to introduce it, I’ve pulled two excerpts from a certain internal meeting in 1997.
Please don’t write me off for citing the single most cliche person and company imaginable (Steve Jobs and Apple).
... See moreA final-year student asked me a simple question: What brand model do we use and sell?We don’t. Not in the way they meant. People don’t buy our process. They’re more interested in how we adapt to their challenge.Complexity resists templates. The more layered the company, the more it needs its own rhythm. Structure matters, but there’s rarely a unive... See more