Jason Cohen (@asmartbear.com)

second method for creating a winning strategy in the era of inbound marketing is to be the world's best at what you do within your existing market rules. If you are not the world's best within your market, redefine your market more narrowly before one of your competitors takes that position.

what you are creating and what you are competing on is really up to you.

When you feel like you have to start out competing with the largest player in the market, you end up chasing your competitor’s growth instead of bettering your own offering. Sometimes finding and working with a single customer, then adding another, and then another, is a very useful and solid way to begin.

Basically, when you’re competing with people, it’s because you’re copying them. It’s because you’re trying to do the same thing. But every human is different. Don’t copy. [78]

Are you overinvesting (really significantly overinvesting) time and money so that you have a much greater chance of dominating a market? And if you don’t have enough time and money, do you have the guts to pick a different, smaller market to conquer?