Lessons in Process Power

But aggregation won’t be enough to make secondhand fashion first choice. Consumers need better discovery and curation, which is why I believe that the future of (re)commerce is curation. 

If commerce is a transaction between buyer and seller, the face of the seller is evolving with new tools for discovery and purchase that allow for a personal relationship between creator and customer. Beyond a corporation or mass retailer, the seller is now frequently a person or small business. We are seeing a new long-tail retailer learning how t... See more

Silicon Valley famously underestimated commerce as a business model. I don't think I would have a career if Silicon Valley had understood sooner just how good transactions are as a business model and how important they are.

The entrepreneurs discovered that the problems plaguing existing online children’s swap sites were twofold: inconvenience and poor quality. The team had already solved the first problem with the original thredUp model, building an easy-to-use interface and prepaid envelope system that made the experience feel similar to Netflix. But ensuring qualit

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So how does Aggregation Theory apply to secondhand fashion? Resale aggregation relies on resale digitization.Users must first create digital listings of their physical clothes to sell on resale marketplaces like Poshmark, Depop, Ebay, etc. or get discovered on aggregators of aggregators like GEM.