The purpose of setting goals is to win the game. The purpose of building systems is to continue playing the game. True long-term thinking is goal-less thinking. It’s not about any single accomplishment. It is about the cycle of endless refinement and continuous improvement. Ultimately, it is your commitment to the process that will determine your p

Linear goals promise certainty—if we just stick to the plan and climb, we will arrive safely at the expected destination. But life rarely follows such rigid and predictable patterns. Experiments are built for the in-betweens;

But ambition isn’t broken. It is still what it has always been: the innate human desire for growth, a desire that is both universal and highly personal. People aren’t broken, either. They still crave creativity and connection. It’s the way we set goals that’s broken. Notice the vocabulary we use. Goals drive us forward, we set out to achieve our go