This lack of clarity in a world that keeps on changing has led to a widespread ambivalence toward goals. As journalist Amil Niazi put it: “No goals, just vibes.” Some have even proclaimed the end of ambition, a new era where the concept of job satisfaction has become a paradox.

Maybe Scott Adams said it best:

To put it bluntly, goals are for losers. That’s literally true most of the time. For example, if your goal is to lose ten pounds, you will spend every moment until you reach the goal—if you reach it at all—feeling as if you were short of your goal. In other words, goal-oriented people exist in a state of nearly

But ambition isn’t broken. It is still what it has always been: the innate human desire for growth, a desire that is both universal and highly personal. People aren’t broken, either. They still crave creativity and connection. It’s the way we set goals that’s broken. Notice the vocabulary we use. Goals drive us forward, we set out to achieve our