
It’s All Sweetgreen

Curation builds taste
If we don’t actively decide what we read, see or listen to, it’s decided for us. And we'll be served general slop by an algorithm that's controlled by people with extremely skewed values and ideas about what is best for us to see (hint: they want us to see ads - they want us to buy stuff) . We’re pulled along by the tides of t... See more
If we don’t actively decide what we read, see or listen to, it’s decided for us. And we'll be served general slop by an algorithm that's controlled by people with extremely skewed values and ideas about what is best for us to see (hint: they want us to see ads - they want us to buy stuff) . We’re pulled along by the tides of t... See more
Finding creative taste ☼ A croissant chair ☼ Choosing good quests
Taste has historically been reserved for conversation about things like fashion and art. Now, we look for it in our social media feeds, the technology we use, the company we keep, and the people we hire.
Brie Wolfson • Notes on “Taste”
The kind of culture that the algorithmic ecosystem ends up promoting is that widest possible average. It’s the stuff that avoids alienating people, keeps you engaged as much as possible, even if that engagement is very shallow. It’s fundamentally scalable, to use the horrible Silicon Valley word.
Whereas, I think, historically, the culture that we p
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