
It’s All Sweetgreen

Taste is not some idea of good design and brand. That definition isn’t rooted in a single damn thing.
Taste is that personalizing moment, that got transferred spiritually. It’s Naoto Fukasawa’s idea of embodiment in design. It didn’t come from a vague notion of “being good”. NOOOOOOOOO it came from dropping in on that moment in life, being ready an... See more
Taste is that personalizing moment, that got transferred spiritually. It’s Naoto Fukasawa’s idea of embodiment in design. It didn’t come from a vague notion of “being good”. NOOOOOOOOO it came from dropping in on that moment in life, being ready an... See more
Reggie James • Product Lost by @hipcityreg | Reggie James | Substack
To me, the key to keeping taste is to be true to yourself. While I recognize that that sentiment would be more appropriate on a wine mom’s wall hanging, it is surprisingly hard. When no one cares about you and you make objects for the simple joy of creation, you’re under no pressure to conform your taste to anyone. When your audience grows—when art... See more
Evan Armstrong • The Art of Scaling Taste
How to Discover Your Own Taste
open.spotify.comDeveloping Taste
When the first car came out, consumers didn't care about its color, or silhouette, because the competition was a horse.1 But now that cars have been commoditized, quality and details have become more important than ever.
The same applies to software. Simply shipping a product that works is no longer enough, everyone can do that, espe... See more
When the first car came out, consumers didn't care about its color, or silhouette, because the competition was a horse.1 But now that cars have been commoditized, quality and details have become more important than ever.
The same applies to software. Simply shipping a product that works is no longer enough, everyone can do that, espe... See more
Emil Kowalski • Developing Taste
I think there’s a lot of depth to be found in the pursuit of beauty, I just think we tend to underestimate the extent to which our taste can be meaningful, rooted in something true about us, rather than reactive and trend-driven. Lately, when I find myself wanting something new, I’ve been considering whether the lack I’m feeling is more fundamental
... See more