It’s All Sweetgreen

Brands see a store with a cafe get popular and impersonate their bastardized idea of the formula they saw work for someone else, again choosing to ignore any context as to why it may have worked.

We have the agency to demand better, and by doing so can begin to form a real sense of taste. Not just in a performative “I’m better than others” sense, but because crafting it can bring you personal fulfillment not defined by others, or marketing teams, or trends. By consuming more consciously and with intention , by prioritizing quality over quan... See more

The “language” that is created from these ways of consuming impacts our actual ways of communicating as well. Eventually after enough time is spent positively or negatively grunting at things, or making these vague, silent mental connections, we lose our ability to actually articulate our feelings toward something. Plug-and-play catchphrase reactio... See more

Even IRL socializing becomes a numbers game, where networking and schmoozing become the standard and everything needs to be a Brand Actvation or pop-up or pseudo- Community event with 3 fliers. True, quality intimacy seems to be going the way of cursive handwriting.

Stopping to ask yourself, “why do I like this?” can give you answers that unlock even more than you initially thought. By slowly building up a strong sense of personal taste, it creates confidence in that taste.