It's 2025... do you really know who your customers are?
neutralgroundnetwork.com
It's 2025... do you really know who your customers are?
Understanding personas ensures readers get personal value and relevant information. This means really (going deep) and considering consumer psychology, demographics, and knowledge levels to sculpt appropriate tone, detail, and advice in your outputs.
17 Expert Tips For Content Writing In 2025
modern digital marketing research can tell you where to find them and what they search for. This is a sea change. We have gone from a world where market research costs just didn’t fit the problem to one where it is foolish to skip the market research step. Despite that, as this is being written, audience research is not yet a standard practice acro
... See moreMike Shatzkin • The Book Business: What Everyone Needs to Know®
Customer insight comes in two forms: intellectual understanding and empathic feeling.
Bryan Eisenberg • Buyer Legends: The Executive Storyteller’s Guide
Here's what I'm always trying to understand: Are your customers who you think they are? Do they really have the problems you think they have? How does the customer solve this problem today? What would be required for them to switch?