Is It Possible to Get On a Spotify Editorial Playlist as an Independent Artists? | Music Tomorrow Blog

Spotify’s main form of compensation is the promise of exposure. Put your music on Spotify and it’s instantly available to 138 million subscribers, a veritable nation-state of potential listeners. But with that promise comes the relinquishing of even more control. Reaching any of those listeners depends primarily on Spotify’s recommendation systems;... See more

To start I like to describe where music consumption is now. It's quite obvious to avid music consumers that you can create a better playlist yourself than could an algorithm. If you really wanted to sit down to create that perfect playlist for your day, you'd probably be able to do a pretty good job by yourself doing it. Spotify will do an okay job... See more

Yet, the final component of the streaming ecosystem — artists and their teams — are still pretty much where they were in 2010 regarding algorithmic optimization. Today, most algorithmic strategies follow a kind of "throw spaghetti at a wall and see what sticks" approach: make sure that the metadata you provide to DSPs is as complete and accurate as... See more

As T Bone Burnett once said, “Major labels figured out that catering to people who don’t need music in their lives makes them more money.” Passive streaming is a prime example—when music plays in the background at shops, hairdressers, or when Spotify keeps going after you’ve fallen asleep. Major labels don’t pay for these streams but heavily invest... See more

Who’s going to bother with all the work it takes to make a track successful on streaming services, if you can net more revenue faster through much more pleasant dynamics on your own terms?