✖️ How the emerging Web3 WILL and WON’T disrupt music streaming

Despite the recent downturn, the music industry’s interest in web3 is still as strong as ever. Artists, managers and labels are all coming around to the idea that web3 represents a massive opportunity to re-architect how musicians earn a living and connect with their fans. As an artist or manager, you might be wondering what your web3 strategy is g... See more

"When we look at what happened with streaming, the artists who adopted early and understood how to leverage the streaming platforms in terms of cadence of release, number of releases a year, and how to market those releases through social, sped past artists who were coming from the iTunes download world.We saw a totally streaming native star come o... See more

Today, platforms like Audius offer a blockchain-powered, decentralized version of Spotify, where fan-centric payments are inherently built in. Artists can set their own prices, retain control over their IP, and get transparent access to fan insights. Holders of $AUDIO also have the ability to give input on the platform’s strategy. A recently introd... See more

Crypto enables new ways for musicians (and other creators) to directly capture the value they create in a couple key ways:

What’s groundbreaking about crypto is that it shifts the web from social currency to economic currency. When I like your Instagram post today, I grant you some social capital; what’s the equivalent for the cryptomedia age? Me “liking” your content may mean me financially investing in your success and sharing in future income. Maybe Spotify’s Year i... See more

The money flowing to recording artists dropped 65% in 15 years between 1999 and 2014 because digital music technology disrupted the mechanism the recording labels had for collecting money from consumers. With streaming technologies on the rise, and now NFTs, the tide has turned in the last 7 years. Same skills. Same inherent joy for the music maker... See more