Towards Recommender System Optimization: Our Data Tool for Algorithmic Optimization on Spotify [Part 1]

Yet, the final component of the streaming ecosystem — artists and their teams — are still pretty much where they were in 2010 regarding algorithmic optimization. Today, most algorithmic strategies follow a kind of "throw spaghetti at a wall and see what sticks" approach: make sure that the metadata you provide to DSPs is as complete and accurate as... See more

In a way, recommender systems have become some of the most important opinion leaders in the industry. The same way a recommendation from a trusted friend can go a long way — compared to, let's say, an ad you see on Instagram — a recommendation from a "trusted" algorithm brings about a sort of post-social proof.

 2020 was the first year when streaming services overtook "family and friends" as the primary channel for music discovery, with over 62% of music listeners in the US naming DSPs among their top discovery sources.