One of the benefits of producing consistent creative work is that it comes with a narrative network effect: The more people who know and love the story of an object, the stronger the tie to that object becomes. For a brand like MSCHF, success might not always come from money—sometimes, it comes from products that reinforce how they want to articula... See more
“When you look at the history of the internet,” says Jeremy Morris, associate professor of media and cultural studies at the University of Wisconsin-Madison, “a lot of the early spaces for communities also became places where people would either trade or barter.”
how can we combine top down critical narratives and curation in what we think is an important art movement together with access to emerging artists and opportunities in a way that there is real investment value, precisely because they're undiscovered. And so our thinking there is to really try to create the MoMA for generative art by pairing some o... See more