Barriers to entry for his peers, Palley explained, include a sense of ignorance. “We’re used to seeing everything online — click to browse and click to buy — and there is huge transparency and the commercial art world is very opaque and hard to navigate.”

“That doesn’t work for us,” Palley continued. “My generation, we want to see numbers, we want... See more

Companies like Artland (featured below) have started to roll out VR vernissages that cater to novice investors and art collectors. The idea is to try and kickstart communities around specific art styles, regrouping people that do not necessarily have the resources to travel worldwide several times a year to visit art fairs.

Gen Z is forging its own path, bypassing traditional auction houses in favor of more direct and transparent ways of buying art, including acquiring prints directly from the fine art print publishers who work collaboratively with the artists. Studios like Durham Press, Jungle Press, Lower East Side Print Shop, ULAE, Tandem Press, Two Palms, Burnet... See more