Inversion
inversion is my favorite way of thinking. it applies to everything.
one example: most people think the only way know about startups is by building them—starting from scratch, making mistakes, iterating. that’s important as hell. but you could invert that too. work inside a big tech company, & you’ll see firsthand: some... See more
signüllx.comThe low-hanging fruit has already been picked. You can’t beat a stronger competitor by copying them. But you can beat them by doing the opposite of what they’re doing. Instead of adopting a common best practice or the industry standard, reframe the question by asking, “What if I did the reverse?” Even if you don’t execute, the simple process of
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