introvert marketing for creative hermits — kening zhu
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introvert marketing for creative hermits — kening zhu
one of the most liberating things was realizing that I'm allowed to relate to the world in any way I want
my reasons and my approach don't need to make (cultural) sense or be explicit to be effective
I can set my own goals and standards for success
The best worldviews from a marketer’s point of view are those that include a healthy dose of “I gotta share this!”
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Build a world. Make your projects and work a vessel for self-expression. Make your software match your vibe. Make reading your book feel like it feels to talk with you. Customize, make it bespoke, put yourself into it instead of doing what you feel you should. This has all kinds of benefits (reducing burn out for instance) but especially helps with... See more
Be an idea expander
from Make your Stuff by Austin Kleon:
“it’s not enough to be good. In order to be found, you have to be findable.”
“If you want people to know about what you do and the things you care about, you have to share.”
“Make stuff you love and talk about stuff you love and you’ll attract people who love that kind of stuff. It’s that simple.”
“Teaching people
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