Interview with Seth Godin: On Strategy, Stories & How to Hack Back
Matt Kleinzine.kleinkleinklein.com
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Interview with Seth Godin: On Strategy, Stories & How to Hack Back
Strategy is interesting because of the complexity of its two companions: time and systems. Time resets each day, bringing with it new chances to make new decisions. And systems involve the interconnections of multiple people (and their interests) over time.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Why isn’t it working? If creating is the point, if writing and painting and building are so fun, why do we even care if we’re found, recognized, published, broadcast, or otherwise commercialized? Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone. Changed the boss’s mind. Ch
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
It’s difficult to strategize and make a difference if you don’t understand the systems that are working to keep things as they are.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Any of these edges and stories and transformations are available to the craftsperson as soon as he decides to make a difference.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Systems respond to strategies, and elegant strategies give us leverage. Three things to focus on: • The strategy gets better as you grow. Anyone can sprint, but elegant strategies are something that you can maintain. • Systemic advantage defeats heroic effort. Heroic effort is thrilling, but long-term elegant strategies rarely require miracles on a
... See moreSeth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Culture beats strategy—so much that culture is strategy.