Instashop
As I’ve previously discussed, the importance of individual brands diminish on aggregator e-commerce platforms. It’s challenging to build a strong brand on Amazon because Amazon itself is the brand that consumers trust, and brands become secondary to signals like reviews and sort order. The antidote for brands is to leverage platforms that allow for... See more
Li Jin • Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo
