tell the team what you need them to accomplish and how the results will be measured, and let the team figure out the best way to solve the problems.

take some time to gain enough expertise in an area to innovate.

Good product designers are constantly testing their ideas with real users and customers. They don't just test when a prototype or idea is ready; they build testing into their weekly cadence, so they're able to constantly validate and refine ideas as well as collect new insights they might not have been looking for. It also means that they aren't as

An opportunity assessment is designed for the vast majority of product work, which ranges from a simple optimization to a feature to a medium‐sized project. A customer letter is designed for larger projects or initiatives that often have multiple goals and a more complicated desired outcome. A startup canvas for those times you're creating an entir

Delivery managers are a special type of project manager whose mission is all about removing obstacles—also known as impediments—for the team.

I loosely define startup as a new product company that has yet to achieve product/market fit.

design by committee,

The big learnings are important to share broadly, especially when things don't go as hoped. As a side benefit, sometimes someone in the audience has an insight about what might explain the results. This is a useful and easy way for the various product teams to keep apprised of what other teams are learning, as well as ensuring that useful learnings

cost of sales,