INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

What business objective is this work intended to address? (Objective)

usability risk (whether users can figure out how to use it),

The little secret in product is that engineers are typically the best single source of innovation;

You can ask them to share on social media. You can ask them to enter the e‐mail of their boss or their friends for a recommendation (even though we don't save the e‐mails, it's very meaningful if people are willing to provide them).

We need teams of missionaries, not teams of mercenaries.

must ensure that solution solves the underlying problem. It's about business results.

to co‐locate this team.

deep knowledge of the actual users and customers.

lifetime value of customers,