INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

there are a few techniques that are central to how Amazon builds product, and one of them is referred to as the working backward process, where you start the effort with a pretend press release.

Bring some thank‐you gifts.

This concept of demand testing applies to entire products, down to a specific feature on an existing product.

Learn how to give a great demo.

technology infrastructure

Sometimes customers just aren't as excited about this idea as we are,

In the old waterfall model, the market drove the functionality (aka the requirements), which drove the design, which drove the implementation.

Move the discussion from opinions to data.

Marc Andreessen

For most types of businesses, I encourage teams to construct product strategy around a series of product/market fits.