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Information wants to be free*
When a chef gives away her recipes, or appears on a podcast, or leads an online seminar, she’s giving her ideas away for free. It’s easy to find them, engage with them with frequency, and share them. But, if you want to eat that pasta served on china on a white tablecloth at her restaurant, it’s going to cost you twenty-four dollars. When a song on
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Eli Pariser put it on the Techdirt Podcast recently. It’s like we live in a world with no libraries, only bookstores. And in that case, “you don’t blame a bookstore for not being a library,” says Eli. Instead, you figure out how to open a dang library! And once you have a library, you don’t evaluate it in bookstore terms — no one expects 10x or 100... See more
Scarcity and authenticity are powerful, and not always forces for good. Our instinctual craving for scarce sugar and fat has produced an obesity crisis, but we aren’t going to throw out the industrial food system and live off the land. Amidst the scams and bubbles, credible scarcity and authenticity will unlock real value in digital markets.
Scott Galloway • NFT Unpack
"Nonsense," you might say. "At the end of the day, you need to sell something; narratives are not enough." But aren't they? Another difference between the old world and ours is that we no longer sell things. In the past, the content was used to sell stuff: Executives from manufacturing companies got their TV channel buddies to produce Soap Operas i... See more
Dror Poleg • In Praise of Ponzis
A universal law of economics says the moment something becomes free and ubiquitous, its position in the economic equation suddenly inverts.