added by sari · updated 2y ago
Influencer marketing isn't dead
- Athletic apparel brand NOBULL is leaning into influencer partnerships amidst the coronavirus crisis, recognizing an opportunity to rally its community and to keep people moving while safely complying with shelter-in-place laws.
from Influencer marketing isn't dead by Web Smith
sari added 3y ago
- Data from IMH showed that while there were just 190 influencer platforms and agencies in 2015, there are now more than 800 in 2019 — a 321% increase.
from Influencer marketing isn't dead by Web Smith
sari added 3y ago
- And in the midst of the current situation surrounding coronavirus, influencers have only become more valuable to brands as companies search for ways to keep their audiences engaged without coming across as tone deaf.
from Influencer marketing isn't dead by Web Smith
sari added 3y ago
- While results of many past and present influencer marketing partnerships have been evaluated based on vanity metrics like follower counts, likes/comments, or general website traffic, in the future we’ll likely see a much stronger focus on data and metrics that paint a clear picture of ROI for each campaign. This will likely be aided by tools and pl... See more
from Influencer marketing isn't dead by Web Smith
sari added 3y ago
- Because working with influencers allows brands to continue to tell stories and move product (albeit indirectly) through an external voice while remaining mindful of the pandemic context.
from Influencer marketing isn't dead by Web Smith
sari added 3y ago
- rands who engage their influencer partners on a long-term basis will win the future of influencer marketing.
from Influencer marketing isn't dead by Web Smith
sari added 3y ago