indirect impact ashoka - Google Search
and impact if you hope to make a difference in virtually any field. These success measures all have one thing in common: they are external, not internal; collective, not individual.
Albert-László Barabási • The Formula
Impact Grow with the World
Anne-Laure Le Cunff • Tiny Experiments: How to Live Freely in a Goal-Obsessed World
They definitely do, but it’s a combination of big virality projects, lots of little optimizations, and strong retention that ultimately drives big viral factor numbers.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects

scalability, which refers to a startup’s potential to grow quickly and achieve a desired exit.
Patrick Vernon • Venture Capital Strategy: How to Think Like a Venture Capitalist
Scaling up would mean going deeper,