indirect impact ashoka - Google Search

We need a new definition of scale that is not about the production volumes of a material but the proliferation and exchange of knowledge. From scaling up to scaling out – or perhaps from scaling up to skilling up.

The more people who buy a product, the further the product’s message spreads, the more money the company makes, the more they can invest in their projects. It's a virtuous cycle of creation and consumption. By making scale—the number of people who use or see the creation—an explicit part of the art’s statement, they naturally marry the business’s g... See more

In the business world, organisations can become huge and change the world directly as their goods or services become mainstream. In civil society, this is much rarer, partly because capital is so much harder to raise, partly because of the challenges of ethos and culture, and partly because love and compassion are much harder to scale up than cars

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Greater scale should mean greater good as valued by an increasingly wider set of people: the creation of positive externalities.