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Increase funnel conversion with Psych
To make your user flow really work for boosting conversions, you must base it on customer personas. Use actual customer behavior and research to determine the tasks that customers want to perform, what matters to them and why. Do what you can to experience a day in the life of a customer. Once you have your first flow done, conduct user testing.
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
in online business, one of the best ways for you to understand your website visitors’ needs is to create personas for the major types of them.
Rich Page • Website Optimization: An Hour a Day
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
amazon.com
all of the design rules are based on human psychology: how people perceive, learn, reason, remember, and convert intentions into action.
Jeff Johnson • Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules
Friction is defined as a psychological resistance to a given element in the sales or sign-up process. Anxiety is a psychological concern stimulated by a given element in the sales or sign-up process. Reduce these as much as possible and do what you can to increase the users’ motivation and incentive and clarify the value position.