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Increase funnel conversion with Psych
Why would users want to achieve the outcome,
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
amazon.com
We’ve framed UX & friction in terms of how easy it is for the user to complete an action by interacting with a digital system, or how effectively software can help the user manipulate the physical world. These actions flow outward, fulfilling a user’s goal by extension and enabling an outcome outside of herself. What about reducing the friction of ... See more